WHO WE ARE
Art Matters. Perception MatterS. Advocacy Matters.
Matt Ross Public Relations creates and executes focused, impactful publicity campaigns for theatre productions, companies and artists in New York and beyond. In our mission to give clients a path to success, we pair bold, creative thinking with traditional wisdom to craft clear and kinetic identities for the productions, institutions, and individuals we represent.
Current and recent clients include: New York Theatre Workshop, The Irish Repertory Theatre, MCC Theater, Classic Stage Company, Primary Stages, What the Constitution Means to Me (Broadway, National Tour, Amazon Studios), Pass Over, Is This A Room/Dana H., Josh Groban, The Tank, Clubbed Thumb, 59E59, HERE, Broadstream, Ensemble Studio Theatre, Hudson Valley Shakespeare Festival, Baltimore Center Stage, Dramatists Guild, the Alliance of Resident Theatres/New York, New Georges, The Sol Project, The Movement Theatre Company, The Fred Ebb Awards, The August Wilson Monologue Competition, and the TEAM
In a watershed moment for our field, we have rededicated ourselves to tireless, unflinching advocacy for those we represent and those we don't. We are also committed to doing our jobs ethically and consistently working to better ourselves as ambassadors and responsible members of our community.
Matt Ross (he/him) has been a press agent since 2005 and founded Matt Ross Public Relations in 2014. Prior to the formation of MRPR, he worked at The Hartman Group, Boneau/Bryan-Brown, and Keith Sherman & Associates. He has represented more than 30 Broadway and hundreds of off-Broadway and regional productions.
Matt produced the Tony-nominated Broadway engagement of Heidi Schreck’s What the Constitution Means to Me, its subsequent national tour, and the live capture film now available on Amazon Prime Video. He also produced three of this season's most acclaimed plays: Antoinette Chinonye Nwandu's Pass Over, Tina Satter's Is This A Room, and Lucas Hnath's Dana H. Prior producing credits include the Tony Award-nominated productions of Natasha, Pierre & The Great Comet of 1812 and On The Town.
He serves on the Board of Governors of the Association of Theatrical Press Agents and Managers (ATPAM), as Vice Chair of the Board of Directors of the Brooklyn-based theatre company The TEAM, and on the 20|30 Leadership Council for the Clinton Foundation. He is also the founder of the COVID Theatre Think-Tank.
Nicole Capatasto VP, Public Relations & Account Services
(she/her) began working in theater publicity at The Hartman Group before joining Matt Ross in 2014 at Matt Ross Public Relations, where she now serves as VP, Public Relations and Account Services. Current clients include the upcoming Broadway production of Sweeney Todd, starring Josh Groban and Annaleigh Ashford, as well as New York Theatre Workshop, MCC Theater, and the Irish Repertory Theatre. Select past MRPR credits include the Tony-nominated and Pulitzer Prize finalist play What The Constitution Means Me by Heidi Schreck (Off-Broadway, Broadway, National Tour, and film); Dana H. by Lucas Hnath and starring Tony Award winner Deirdre O’Connell; Is This A Room by Tina Satter; Pass Over by Antoinette Chinonye Nwandu; the 12-time Tony-nominated production of Natasha, Pierre & The Great Comet of 1812; and the Tony-nominated revival of On The Town. Prior to MRPR, select Broadway credits include the return production of Billy Crystal’s 700 Sundays; Holland Taylor’s Ann; Hands On A Hardbody; War Horse; Bring It On: The Musical; Romeo & Juliet; How to Succeed in Business Without Really Trying starring Daniel Radcliffe and later, Darren Criss and Nick Jonas; and La Bête. She is a graduate of Rutgers University and a member of ATPAM.
Claire Wojciechowski Senior Publicist & Director of Operations
(she/her) began as a press assistant at Matt Ross Public Relations in 2015 and now serves as Senior Publicist & Director of Operations. Her Broadway credits include the upcoming revival of Sweeney Todd, Is This A Room, Dana H., the Tony-nominated and Pulitzer Prize finalist play What the Constitution Means to Me by Heidi Schreck, and the Tony-nominated Broadway production of Natasha, Pierre & The Great Comet of 1812. Current clients include New York Theatre Workshop, Irish Repertory Theatre, 59E59 Theaters, Primary Stages, A.R.T./New York, New Georges and more. She is a graduate of Northwestern University.
Sarah Sgro Publicist
(she/her) joined the Matt Ross PR team in 2016. She currently represents the upcoming Broadway revival of Sweeney Todd, New York Theatre Workshop, Clubbed Thumb, Hudson Valley Shakespeare Festival, The Sol Project, The Tank, Classic Stage Company, Baltimore Center Stage, and the Dramatists Guild. Select previous clients include What the Constitution Means to Me (Clubbed Thumb, NYTW, Broadway, Amazon Prime), Pass Overon Broadway, The Movement Theatre Company’s What to Send Up When It Goes Down, David Kwong’s The Enigmatist, Tectonic Theatre Company’s Laramie: A Legacy 20th Anniversary Reading and Natasha, Pierre & The Great Comet of 1812. She holds a B.A. from Gannon University and an M.A. in Performing Arts Administration from New York University’s Steinhardt School.
Liz Lombardi Publicist
(she/her) joined Matt Ross PR in the summer of 2017 after graduating from Pace University with a BA in Communication Studies and interning with Vivacity Media Group. She currently represents the upcoming Broadway revival of Sweeney Todd, MCC Theater, Irish Repertory Theatre, The Tank NYC, Primary Stages and Hudson Valley Shakespeare Festival. Select previous clients include What the Constitution Means to Me (Broadway and film), Pass Over (Broadway), Is This A Room (Broadway), Dana H. (Broadway), Pride Plays and Animal Wisdom (film).
Grace Walker Press Assistant
(she/her) joined Matt Ross PR in 2022. She currently represents MCC Theater, Classic Stage Company, Clubbed Thumb, Broadstream, and 59E59 Theaters. Grace previously interned at the Kennedy Center, Studio Theatre, Imagination Stage, and Forum Theatre. She graduated from American University, where she earned a dual degree in Theatre Performance and Public Relations.