About Us
WHO WE ARE
Print Shop PR - led by partners Matt Ross and Nicole Capatasto - brings an old school sensibility and tenacity to the modern press landscape to craft focused, impactful publicity campaigns for theatre productions, companies and artists in New York and beyond.
Originally founded in 2014 as Matt Ross PR, Print Shop's current and recent clients include: New York Theatre Workshop, The Irish Repertory Theatre, MCC Theater, What the Constitution Means to Me (Broadway, National Tour, Amazon Studios), Sweeney Todd, Classic Stage Company, Primary Stages, Pass Over, Is This A Room/Dana H., Josh Groban, The Tank, Clubbed Thumb, 59E59 Theaters, Hudson Valley Shakespeare Festival, The Civilians, Center Theatre Group, The 24 Hour Plays, Junior Theater Festival, Fault Line Theatre, Ogunquit Theatre, Dramatists Guild, New Georges, The Sol Project, The Movement Theatre Company, LAByrinth Theatre Company, Wild Project, George Street Playhouse, INTAR, Gingold Theatrical Group, Breaking the Binary, The Fred Ebb Awards, and the TEAM.
Matt Ross - Partner
Matt (he/him) has been a press agent since 2005 and founded Matt Ross Public Relations in 2014. Prior to the formation of MRPR, he worked at The Hartman Group, Boneau/Bryan-Brown, and Keith Sherman & Associates. He has represented nearly 40 Broadway productions and hundreds of off-Broadway and regional productions.
He is also a producer through his company Stairwell Productions, where he has lead produced the Broadway productions of Is This A Room, Dana H., Pass Over, and the Tony-nominated Broadway engagement of Heidi Schreck’s What the Constitution Means to Me, its national tour, and live capture film for Amazon. Other producing credits include the Tony Award-nominated productions of Natasha, Pierre & The Great Comet of 1812 and On The Town.
He serves as Board Chair for the Brooklyn-based theatre company The TEAM, led by Rachel Chavkin and was a longtime board member for the Association of Theatrical Press Agents and Managers (ATPAM),
matt(at)printshoppr.com
Nicole Capatasto - Partner
Nicole (she/her) began working in theater publicity at The Hartman Group before joining Matt Ross in 2014 at Matt Ross Public Relations, serving as VP, Public Relations and Account Services. Current clients include the 2023 Broadway revival of Sweeney Todd, as well as New York Theatre Workshop, MCC Theater, and the Irish Repertory Theatre.
Select past credits at Matt Ross Public Relations include the Tony-nominated and Pulitzer Prize finalist play What The Constitution Means Me by Heidi Schreck (Off-Broadway, Broadway, National Tour, and film); Dana H. by Lucas Hnath and starring Tony Award winner Deirdre O’Connell; Is This A Room by Tina Satter; Pass Over by Antoinette Chinonye Nwandu; the 12-time Tony-nominated production of Natasha, Pierre & The Great Comet of 1812; and the Tony-nominated 2014 revival of On The Town; as well as over 30 productions at New York Theatre Workshop, including Liliana Padilla’s How To Defend Yourself, David Bowie’s Lazarus, Ivo Van Hove’s Scenes From a Marriage, Celine Song’s Endlings, Martyna Majok’s Sanctuary City, Aleshea Harris’s On Sugarland, and Sam Gold’s revival of Othello.
Prior to MRPR, she represented the return production of Billy Crystal’s 700 Sundays; Holland Taylor’s Ann; War Horse; Bring It On: The Musical; Hands on a Hardbody; Romeo & Juliet; Traces; How to Succeed in Business Without Really Trying starring Daniel Radcliffe and later, Darren Criss and Nick Jonas; La Bête; and more. She is a graduate of Rutgers University and a member of ATPAM.
Nicole(at)printshoppr.com
Claire Wojciechowski Senior Publicist & Director of Operations
Claire (she/her) began as a press assistant at Matt Ross Public Relations in 2015 and now serves as Senior Publicist & Director of Operations. Her Broadway credits include the revival of Sweeney Todd, Is This A Room, Dana H., the Tony-nominated and Pulitzer Prize finalist play What the Constitution Means to Me by Heidi Schreck, and the Tony-nominated Broadway production of Natasha, Pierre & The Great Comet of 1812. Current clients include New York Theatre Workshop, Irish Repertory Theatre, 59E59 Theaters, Primary Stages, and more. She is a graduate of Northwestern University.
Claire(at)printshoppr.com
Sarah Sgro Publicist
(she/her) joined the Matt Ross PR team in 2016. Select current clients include the Broadway revival of Sweeney Todd, New York Theatre Workshop, Clubbed Thumb, Hudson Valley Shakespeare Festival, Classic Stage Company, The Sol Project, The Tank, INTAR Theatre, and the Dramatists Guild. Select previous clients include What the Constitution Means to Me (Clubbed Thumb, NYTW, Broadway, Amazon Prime), Pass Over on Broadway, The Movement Theatre Company’s What to Send Up When It Goes Down, David Kwong’s The Enigmatist, and Natasha, Pierre & The Great Comet of 1812. She holds a B.A. from Gannon University and an M.A. in Performing Arts Administration from New York University’s Steinhardt School.
Sarah(at)printshoppr.com
Liz Lombardi Publicist
(she/her) joined Matt Ross PR in the summer of 2017. She currently represents the Broadway revival of Sweeney Todd, The White Chip, MCC Theater, Irish Repertory Theatre, The Tank NYC, Primary Stages, Hudson Valley Shakespeare Festival, and The 24 Hour Plays. Select previous clients include What the Constitution Means to Me (Broadway and film), Pass Over (Broadway), Is This A Room (Broadway), Dana H. (Broadway), Pride Plays, Chamber Magic, and Animal Wisdom (film). She is a graduate of Pace University with a BA in Communication Studies.
liz(at)printshoppr.com
Grace Walker Press Assistant
(she/her) joined Matt Ross PR in 2022. She currently represents MCC Theater, Classic Stage Company, Clubbed Thumb, Broadstream, and 59E59 Theaters. Grace previously interned at the Kennedy Center, Studio Theatre, Imagination Stage, and Forum Theatre. She graduated from American University, where she earned a dual degree in Theatre Performance and Public Relations.
grace(at)printshoppr.com