WHO WE ARE
Art Matters. Perception MatterS. Advocacy Matters.
Matt Ross Public Relations creates and executes focused, impactful publicity campaigns for theatre productions, companies and artists in New York and beyond. In our mission to give clients a path to success, we pair bold, creative thinking with traditional wisdom to craft clear and kinetic identities for the productions, institutions, and individuals we represent.
Current clients include: Heidi Schreck's What the Constitution Means to Me (On Amazon Prime Video and National Tour), New York Theatre Workshop, Josh Groban, Playbill, The Irish Repertory Theatre, MCC Theater, Primary Stages, La MaMa Experimental Theatre Club, The Tank, Ensemble Studio Theatre, Clubbed Thumb, Hudson Valley Shakespeare Festival, the Alliance of Resident Theatres/New York, Einhorn's Epic Productions, New Georges, The Sol Project, The Movement Theatre Company, The TEAM, The Fred Ebb Awards, The August Wilson Monologue Competition, Steve Cohen’s Chamber Magic and Pride Plays.
In a watershed moment for our field, we have rededicated ourselves to tireless, unflinching advocacy for those we represent and those we don't. We are also committed to doing our jobs ethically and consistently working to better ourselves as ambassadors and responsible members of our community.
Matt Ross (he/him) has been a press agent since 2005 and founded Matt Ross Public Relations in 2014. Prior to the formation of MRPR, he worked at The Hartman Group, Boneau/Bryan-Brown, and Keith Sherman & Associates. He has represented more than 30 Broadway and hundreds of off-Broadway and regional productions.
He also produced the Tony-nominated Broadway engagement of Heidi Schreck’s What the Constitution Means to Me, its subsequent national tour, and the live capture film now available on Amazon Prime Video. Prior producing credits include the Tony Award-nominated productions of Natasha, Pierre & The Great Comet of 1812 and On The Town.
He serves on the Board of Governors of the Association of Theatrical Press Agents and Managers (ATPAM), as Vice Chair of the Board of Directors of the Brooklyn-based theatre company The TEAM, and on the 20|30 Leadership Council for the Clinton Foundation. He is also the founder of the COVID Theatre Think-Tank.
Nicole Capatasto (she/her) began working in theater publicity in 2009 with The Hartman Group before joining Matt Ross in 2014 at Matt Ross Public Relations, where she now serves as VP, Public Relations and Account Services. At MRPR, her Broadway credits include the Tony nominated and Pulitzer Prize finalist play What The Constitution Mean Me by Heidi Schreck, and the Tony nominated Broadway productions of Natasha, Pierre & The Great Comet of 1812; On The Town and Tuck Everlasting. Current clients include the national tour of What The Constitution Means To Me as well as the film version of What The Constitution Means To Me streaming now on Amazon Prime, New York Theatre Workshop, MCC Theater, the Irish Repertory Theatre, and La MaMa; and work with Playbill and Josh Groban.
While at The Hartman Group, she represented the Broadway productions of Billy Crystal’s 700 Sundays; Holland Taylor’s Ann; Hands On A Hardbody; War Horse; Bring It On: The Musical; Romeo and Juliet with Orlando Bloom and Condola Rashad; How to Succeed in Business Without Really Trying (starring Daniel Radcliffe and later, Darren Criss and Nick Jonas); and La Bête, among others; as well as the Off-Broadway productions of Natasha, Pierre & The Great Comet of 1812 and Traces. She is a graduate of Rutgers University and a member of ATPAM.
Claire Wojciechowski (she/her) began working in theater publicity as a press assistant at Matt Ross Public Relations in 2015 and now serves as Senior Publicist & Director of Operations. Her Broadway credits include the Tony-nominated and Pulitzer Prize finalist play What the Constitution Means to Me by Heidi Schreck and the Tony-nominated Broadway productions of Natasha, Pierre & The Great Comet of 1812 and Tuck Everlasting. Current clients include New York Theatre Workshop (including David Bowie’s Lazarus, Anaïs Mitchell and Rachel Chavkin’s Hadestown, and Amy Herzog’s Mary Jane), the Irish Repertory Theatre, Primary Stages, The Tank, Playbill and more. She is a graduate of Northwestern University.
Sarah Sgro (she/her) joined the Matt Ross PR team in 2016. She currently represents What the Constitution Means to Me, New York Theatre Workshop, Clubbed Thumb, the Hudson Valley Shakespeare Festival, The Sol Project, La MaMa Experimental Theatre Club, Steve Cohen’s Chamber Magic and the podcast “Daughters of DC.” Select previous clients include The Movement Theatre Company’s What to Send Up When It Goes Down, David Kwong’s The Enigmatist, Tectonic Theatre Company’s Laramie: A Legacy 20th Anniversary Reading and Natasha, Pierre and the Great Comet of 1812. She holds a B.A. from Gannon University and an M.A. in Performing Arts Administration from New York University’s Steinhardt School. When not at the theatre, Sarah enjoys live music, baking and the Pittsburgh Penguins.
Liz Lombardi (she/her) joined Matt Ross PR in the summer of 2017 after graduating from Pace University with a BA in Communication Studies and interning with Vivacity Media Group. She is part of the teams that currently represent MCC Theater, Irish Repertory Theatre, La MaMa Experimental Theatre Club, The Tank NYC, Playbill, Primary Stages, Ensemble Studio Theatre, Hudson Valley Shakespeare Festival, Chamber Magic, and What the Constitution Means to Me.